Here’s proof that you can approach anything from a religious point of view.
Jeff Lubell loves wearing jeans. He eats, sleeps and breathes denim. But not just any denim as he explains on the TrueReligionBrandJeans.com website:
“Jeffrey Lubell founded True Religion in 2002 with the intention of redefining premium denim. His vision was to make quality, American-made, authentic, timeless, great fitting, 1970’s inspired jeans wear, with a trendsetting appeal for today’s consumer.”
You see, religion is about one thing. It’s about a central idea with an unshakeable center.
In the case of True Religion Brand Jeans it’s about defining premium denim. Although TRBJ also sells handbags and fragrances, it’e core business is premium denim.
TRBD is focused on one thing: Premium Denm.
What’s your blog’s ‘One Thing?’
Hmm!
My 1 thing is this “In order to lead meaningful, rewarding, happy lives multi-talented creatives need to create careers that allow them to express ALL their talents.”
Now, how to say that in 5 words or less?
Double L
@Double L – Because you and I have run in the same circles for a few years, you’ll recall terms like ‘Audio Logo,’ ‘the Who, What, Want,’ or my own term -’Business Mantra’ used to describe what we do.
My thinking with this post is that reduced to ‘One Thing,’ our blogs and business should be remembered for…what? It should answer the question like this….”Do you know Barry over at BAR? Oh yeah, he’s the guy who ________!”
That _________ should be what people remember about your blog/business. It’s what creates enough interest on the part of the audience to seek you out.