For Christians, it’s the Bible.

For Jews, it’s their Torah. For Muslims, the Koran; Taoists, the Tao Te Ching. It’s their source of comfort, their tangible talisman linking them to the greater good.

It their ultimate resource

All popular religions have one.  It serves as the ultimate resource for their followers. A place to turn for answers or at least the promise of answers.

Many popular blog-religions have a Bible. ProBlogger.net has “ProBlogger: Secret To Blogging Your Way To a Six Figure Income”; ZenHabits has “The Power of Less”; Psychotactics has “The Brain Audit;” Entrepreneur’s Journey has “Blog Profits Blueprint” (and it’s totally free)!

3 Reasons Why Your Blog Religion Needs a Bible

There are several reasons why your blog-religion needs a Bible. Let’s explore a few, shall we?

1. Bibles establish rules and principles

All religions have rules. Some are good (do not steal, do not lie, etc.), some are just pain silly (you must eat fish on Friday or not eat a pulled-pork sandwich or a BLT at any time – when both are so doggone yummy).  However, rules play an important part in your blog-religion.  Rules govern your followers’ rules of engagement with you, with each other and in life outside the blog.  The principles your bible establishes are guidelines. They light the path for your followers to walk.

2. Bibles clarify terminology

Most definitive texts, even sacred ones, speak a distinctive language.  They define or clarify a terminology all their own.  In Mark Silver’s Unveiling the Heart of Your Business, he establishes several terms that are his own: the First, Second and Third Journeys in marketing for example.  Nowhere else will you find this terminology.  Mark’s book not only establishes terminology, but he uses it to take the reader to a new level of understanding about the marketing process.

3. Bibles put your religion on the map

Who ever followed a ‘religion’ that didn’t have some sort of definitive text? Without one, a religion is nothing.  Followers and believers need something to hang on to, read, print.

And this brings up another point; your bible doesn’t have to be 300 pages to qualify as a definitive text. The Brain Audit started out as only 16 pages of text. Think you could write 16 pages of text?

Where do you begin with writing your Bible?

We’ll save that for the next post.

Podcast Player: