Consulting can bring rivers of revenue to a blog.  

At first glance, this strikes some bloggers as strange.  I mean, bloggers blog, right?  And blogging means writing.

Yes… and no.  Yes, the majority of a blogger’s time is spent writing. But the writing needs to come from a place of authority; a place of experience.

Consulting is where this begins.

3 Reasons To Consider Consulting

1. Consulting Forms the Basis of Your Message  

I think Albert Einstein said it best:

“Nothing happens until something moves.”

Movement implies an event has taken place.  Nothing is learned unless you experience something.  Nothing builds experience better than rolling up your sleeves and getting to work.

For the blogger, hopefully that has occurred. I mean, who can write endlessly about a topic unless they’ve had experience doing it?  

Doing it for others is what consulting is all about.  The experience gained through performing your service for paying clients forms the very basis of your expertise and authority.

2. Consulting Sharpens Your Message

Your blog is about one thing, really.  If you can’t boil down your blog’s focus and core philosophy to just one idea, there is still much work to be done.

If you know what your blog’s one-thing is, then the experience gained in performing this one-thing is like your own professional laboratory.  It’s where you form your hypothesis and test your methods.  

It’s where you evaluate client feedback and results. These ultimately impact your message by sharpening the razor’s edge of your message and discarding the rest. 

3. Consulting Brings In Revenue

No matter how much we blog on a topic the fact is there are some in our readership that won’t do what we urge them to.

There are both doers and pay-others-to-be-doers among us.

 The pay-others-to-be-doers are your potential consulting clients.  They take longer to ‘sell,’ but they can represent a significant percentage of revenue for your blogging business if you market your services in the right way.

How much revenue? That depends on your service you offer.  My consulting service for crafting referral-generating case studies for blogs and websites runs nearly a $1,000. Chris Garrett’s Flagship Content production services brings in between $1,700 and $3,900 a pop.

Summary

Consulting can be a blogger’s best friend. It helps you build authority of experience, a sharper overall message and a healthier revenue stream.

What About You?

Do you have experience consulting with clients?  Care to share what worked and what didn’t? I’d love to hear your comments.