“Who Else Wants to Earn a Gazillion Dollars While They Sleep?”

You’ve heard offers like this, right?  I have, too.

And no, this is not a post about how to make bank while you dream.

Instead it’s the second post (consecutively) that I’ll be recommending  Marko Saric’s blog.  No, it’s not link-baiting but rather an opportunity to piggy-back on a post I read yesterday on his blog.

It has to do with the role of hype in selling.  Whether that idea has to do with the latest and greatest techno-widget, your services as a consultant, or the offer for a product you’ve poured your heart and soul (and sore fingertips) into…hype on your sales page is a tempting, albeit dangerous, option.

Does Hype Have a Role to Play in Your Blog Religion?

What is ‘hype?’ I define it as valueless hyperbole.  It’s an outrageous headline, USP or offer that promises a very appealing result in exchange for your money. It can border on the absurd like the fictitious headline above.

But isn’t hype a part of doing business? Yes, and no.

It’s  a part of doing business in that there is a transaction taking place without coercion.  I mean, no one is really making your click on the ‘Buy Now’ button.

It remains your choice to do so. I mean, no one has a gun to your head…hopefully.

It’s also ‘not just a part of doing business’ because it can lead to taking advantage of others.

When your product or service only delivers for the very few; those that willing to follow the multiple steps involved in your process; those that encounter the same circumstances you did; then it borders on something other than ‘just doing business.’

It then seems more like a Oxi-Clean commercial with Screamy McScreamsalot.

What’s the Right Approach?

Take the higher ground. Hype has no role in a blog-religion.

Building a blog-religion is predicated on solid business structure and strategy. It’s about building a business based on service to your customers and clients. It’s a truthful approach to building your blog.

Readers want to hear the truth. Anything less is insulting their intelligence.

Good salesmanship doesn’t have to include valueless hyperbole. It should simply relate your offer, the expected benefits a user can reasonably expect and how to get started.

Granted, there are many copywriting techniques that will boost your sales and conversion rates, but the truth never hurts either.