Remember when Ford Motor Company reintroduced the classic Mustang to America? One of Ford’s best-selling models has once again become one of its most successful ideas.

Likewise, Chevrolet recently reissued an updated version of my first car, the Camaro. It has all the original lines and a very classic look.  It’s sure to become an instant success as well.

Never Ask For Referrals…Ever! – New Title & New Content

Like Ford and Chevy, bloggers and authors need to redesign and update their own works to keep up with changing technology and the needs of their market.  Sean D’Souza’s recent update of The Brain Audit is one example.

I’ve been revising and rewriting my book on referrals and I’m happy to reintroduce it today under a new title: Never Ask For Referrals…Ever! – How To Generate a Flood of Referrals for both You & Your Clients Using Case Studies.

Whats New?

The Title The title of the previous version always bothered me for some reason.  When I embarked on the rewrite, I knew it would ultimately change.

Throughout the revision process one theme kept coming to me and it became the new title – after all, never asking for referrals is the main idea of the book.

The Subtitle The subtitle explains the benefit of using the book. In the book, I take you step-by-step through the process of approaching your client, selling them on the benefits of participating in a case study, and finally, how to complete one.

The Content I’ve revised and rewritten most of the content to reflect the advent of the blogosphere and its impact on Internet marketing. I’ve also enhanced the tutorial about how to approach clients with the case study-referral conversation and included a script for follow-up conversations.

New Audio Version I’m going to add an audio version to accompany a ‘Premium version’ of the book and it will be priced a bit higher at $24.95.  Still, a bargain in my opinion.

What Hasn’t Changed?

The price. Even though the content has changed and it’s become more focused and -well, quite frankly- a heck of a lot better than the old version, I’m keeping the price the same at $19.95.

A Special Re-Issue Offer

Because I’ve not finished the audio version of the book, my Premium package isn’t ready.  As I said above, the Premium version will be priced at $24.95.

Here’s my Special Offer

Purchase the new version of the eBook within the next five days and I’ll give you the audio version for free*.

*In order to get this deal, you must purchase the book (an instant download eBook) by Saturday, April 18th.

When you purchase the eBook before April 18, I’ll send you a special download link by week’s end and you can download the audio version of the book as well.

Want To Take Advantage of This Special Offer?

Click here to take advantage of this Special Offer or just read about the book in more detail.