She ran up to me on the crowded Manhattan street corner, took my hand and pressed it to her heart and said… I’d follow you to the ends of the earth. Then I woke up. Yes, Catherine Zeta-Jones was only a passing dream, but it got me thinking… What does it take to get someone [...]
Inspire Your Own Army of Evangelists!
Category Archives: Blog Religion 101
The Da Vinci Code’s Safe Haven Clause Applied To Consulting
A few years ago I heard a story about a blogger who yearned for greater notoriety and thousands of RSS readers. He toiled day and night and after about a year or so, his RSS readers numbered in the thousands. He was sought after by big name blogs for interviews and his days were spent [...]
The 5 Not-So-Secret Ingredients for Thriving Blog-Religions
Religions thrive on structure. I’m not talking about rituals, though they can be important markers for a blog-religion. I’m talking about the underlying infrastructure that all religions possess; the rock foundation upon which the faithful depend. Yes, religions grok structure. Successful blogs do, too. Think about it..the structural elements (I know…I said ‘secret ingredients’ in [...]
The Charismatic Leader: Expert or Friend?
Let’s play some word association, shall we? I say “Expert.” You say: ___________? I say “Friend.” You say: ___________? Here’s how I completed this exercise. Expert: Authority Friend: Trust What’s the point? I was reading Mark Silver’s Heart of Business Blog this morning. (Check it out here.) In this post on the expert v. friend [...]
Blog Religion Case Study – Entrepreneurs-Journey.com
Yaro Starak is one of the most influential bloggers out on the scene today. For a few years now, he’s been dominating the blog how-to market with his Entrepreneur’s-Journey.com site. Yaro’s posts and thorough and loaded with gems of advice and recommendations for up and coming bloggers. He built his business on perseverance, testing and [...]
Your Blog’s Bible – 3 Reasons for Having One
For Christians, it’s the Bible. For Jews, it’s their Torah. For Muslims, the Koran; Taoists, the Tao Te Ching. It’s their source of comfort, their tangible talisman linking them to the greater good. It their ultimate resource All popular religions have one. It serves as the ultimate resource for their followers. A place to turn [...]
The Holy Trinity of Blog Religions
OK, while Carrie Ann Moss might be my idea of a futuristic goddess, she’s not part of the Holy Trinity I’m talking about. What I’m talking about forms the crucial foundations for truly successful blog-religions. In this post, we’ll examine the three elements every blog-religion must incorporate into it’s structure in order to attract followers, [...]
Why Blog-Religions Shatter the Traffic Myth
A common myth about blogging is that you need massive amounts of traffic and RSS readers to realize any significant return on investment. More visitors, more money, right? If you have a thousand hits per day to your blog, you’re bound to benefit. That’s the conventional wisdom and it’s true in most cases. But what [...]
What’s Your Blog-Religion’s Leadership Style?
Much has been made recently here in the US about the change in personal style that’s occurred with the inauguration of President Barack Obama. Whereas George W. Bush operated in a more formal mode -insisting on a coat and tie in the oval office and even locking Secretary of State Colin Powell out of the [...]
How the ‘Religion’ Model Works for a Blog
In the last post, I wrote about -not only the the central message of this blog- how you should think of your blog like a religion. Click here to read the original post. Today I want to show you some of the basic architecture for taking that idea a bit further. Below is a simple [...]