Using the BAR Approach To Market Your Book I’ve been a fan of Jonathan Fields for some time. His book Career Renegade: How To Make a Living Doing What You Love is a must have for those of us wanting to live and work according to our own dream-map as well as by our own [...]
Inspire Your Own Army of Evangelists!
Category Archives: Marketing
Selling Toilets: It’s No Different Than Selling eBooks
Not into selling toilets? OK, I get that. There’s the obligatory showroom, the painfully embarrassing demonstrations…not to mention the maintenance plans. Then there are the accessories…toilet brushes, cleaning solutions, even knitted toilet covers! Heck, you might even build a whole blog around toilets like the guys over at Downtown Toilet. OK, I might be kidding a bit. [...]
BAR Gets a Facelift via Headway
Notice anything new? If you’re a regular reader of BAR (bless you ), you’ll notice the blog has undergone some plastic surgery. A face lift to be exact. Of course all the same great articles and blog posts are here, but the overall appearance is somewhat more contemporary…a more youthful appearance if you will. At [...]
Hype is to Blogging what Billy Mays is to Oxi-Clean
“Who Else Wants to Earn a Gazillion Dollars While They Sleep?” You’ve heard offers like this, right? I have, too. And no, this is not a post about how to make bank while you dream. Instead it’s the second post (consecutively) that I’ll be recommending Marko Saric’s blog. No, it’s not link-baiting but rather an [...]
3 Reasons Why Consulting Makes Sense for Bloggers
Consulting can bring rivers of revenue to a blog. At first glance, this strikes some bloggers as strange. I mean, bloggers blog, right? And blogging means writing. Yes… and no. Yes, the majority of a blogger’s time is spent writing. But the writing needs to come from a place of authority; a place of [...]
How Not to Create a Mailing List of Guaranteed Customers
Let’s say you and I meet in a bar. We make small talk and I learn you’re a cartoonist. Ultra-cool, man! Now, I’m mad about good cartoons. I especially love the cartoons I see each day in my daily desk calendar from The New Yorker magazine. But I digress. We talk about classic cartoons…Calvin and [...]
Brief #4 – The 10 Commandments of Brand Religions
Today’s Brief: ‘The 10 Commandments of Brand Religions’ Gord Hotchkiss of Enquiro, a search engine marketing firm, posted this regarding brand religions. Interesting reading. Read the post here!
10 Tips to Get Your New Blog Noticed
(This is a special guest post by Yaro Stark of BlogMastermind.com. Yaro is my blogging mentor and his advice is not only straightforward and easy to understand, it’s absolutely trustworthy. Enjoy this special post!) In every bloggers life comes a special day – the day they first launch a new blog. Now unless you went [...]