Likewise, Chevrolet recently reissued an updated version of my first car, the Camaro. It has all the original lines and a very classic look.  It’s sure to become an instant success as well.

Never Ask For Referrals…Ever! – New Title & New Content

Like Ford and Chevy, bloggers and authors need to redesign and update their own works to keep up with changing technology and the needs of their market.  Sean D’Souza’s recent update of The Brain Audit is one example.

I’ve been revising and rewriting my book on referrals and I’m happy to reintroduce it today under a new title: Never Ask For Referrals…Ever! – How To Generate a Flood of Referrals for both You & Your Clients Using Case Studies.

Whats New?

The Title The title of the previous version always bothered me for some reason.  When I embarked on the rewrite, I knew it would ultimately change.

Throughout the revision process one theme kept coming to me and it became the new title – after all, never asking for referrals is the main idea of the book.

The Subtitle The subtitle explains the benefit of using the book. In the book, I take you step-by-step through the process of approaching your client, selling them on the benefits of participating in a case study, and finally, how to complete one.

The Content I’ve revised and rewritten most of the content to reflect the advent of the blogosphere and its impact on Internet marketing. I’ve also enhanced the tutorial about how to approach clients with the case study-referral conversation and included a script for follow-up conversations.

New Audio Version I’m going to add an audio version to accompany a ‘Premium version’ of the book and it will be priced a bit higher at $24.95.  Still, a bargain in my opinion.

What Hasn’t Changed?

The price. Even though the content has changed and it’s become more focused and -well, quite frankly- a heck of a lot better than the old version, I’m keeping the price the same at $19.95.

A Special Re-Issue Offer

Because I’ve not finished the audio version of the book, my Premium package isn’t ready.  As I said above, the Premium version will be priced at $24.95.

Here’s my Special Offer

Purchase the new version of the eBook within the next five days and I’ll give you the audio version for free*.

*In order to get this deal, you must purchase the book (an instant download eBook) by Saturday, April 18th.

When you purchase the eBook before April 18, I’ll send you a special download link by week’s end and you can download the audio version of the book as well.

Want To Take Advantage of This Special Offer?

Click here to take advantage of this Special Offer or just read about the book in more detail.

Today’s Brief: ’4 Copywriting Tips for Podcasters’

Brian Clark, the Executive Editor over at Copyblogger.com, posted a useful article today that contains four good tips for those who use audio in their blog posts.

If you use audio on your blog, check out Brian’s post.

Read Brian’s post on Copyblogger here.

Michael Bungay Stanier of BoxOfCrayons has released a book called Finding Your Great Work.

I downloaded the first three chapters today.  Michael does it the right way unlike the other example of a few days ago.

He’s even got this great 8-minute mini-film that you can view right now for free. It’s thought provoking and it made me wonder about the value of right livelihood and doing great work.

Are you doing ‘Great Work?’

Today’s Brief: ‘Why You Should Get a Free Gravatar’

Gravatars help you brand yourself and your blog.  They’re free and easy to create using the Gravatar.com site.

Get your Gravatar (FREE) today!

For Jews, it’s their Torah. For Muslims, the Koran; Taoists, the Tao Te Ching. It’s their source of comfort, their tangible talisman linking them to the greater good.

It their ultimate resource

All popular religions have one.  It serves as the ultimate resource for their followers. A place to turn for answers or at least the promise of answers.

Many popular blog-religions have a Bible. ProBlogger.net has “ProBlogger: Secret To Blogging Your Way To a Six Figure Income”; ZenHabits has “The Power of Less”; Psychotactics has “The Brain Audit;” Entrepreneur’s Journey has “Blog Profits Blueprint” (and it’s totally free)!

3 Reasons Why Your Blog Religion Needs a Bible

There are several reasons why your blog-religion needs a Bible. Let’s explore a few, shall we?

1. Bibles establish rules and principles

All religions have rules. Some are good (do not steal, do not lie, etc.), some are just pain silly (you must eat fish on Friday or not eat a pulled-pork sandwich or a BLT at any time – when both are so doggone yummy).  However, rules play an important part in your blog-religion.  Rules govern your followers’ rules of engagement with you, with each other and in life outside the blog.  The principles your bible establishes are guidelines. They light the path for your followers to walk.

2. Bibles clarify terminology

Most definitive texts, even sacred ones, speak a distinctive language.  They define or clarify a terminology all their own.  In Mark Silver’s Unveiling the Heart of Your Business, he establishes several terms that are his own: the First, Second and Third Journeys in marketing for example.  Nowhere else will you find this terminology.  Mark’s book not only establishes terminology, but he uses it to take the reader to a new level of understanding about the marketing process.

3. Bibles put your religion on the map

Who ever followed a ‘religion’ that didn’t have some sort of definitive text? Without one, a religion is nothing.  Followers and believers need something to hang on to, read, print.

And this brings up another point; your bible doesn’t have to be 300 pages to qualify as a definitive text. The Brain Audit started out as only 16 pages of text. Think you could write 16 pages of text?

Where do you begin with writing your Bible?

We’ll save that for the next post.

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