Category Archives: Strategy

Twitter – The Conundrum of Year

What good are 10,000 followers if they’re not your target market?

From the beginning, I’ve had my doubts abut Twitter. No matter how I looked at it, the Twitter promise seemed false.
The promise, as I see it, is this: Increased exposure with minimal* effort.

*Minimal effort is a term with many meanings in Twitterland. Services abound [...]

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Tribal Author – Spot on Book Marketing Advice

Using the BAR Approach To Market Your Book
I’ve been a fan of Jonathan Fields for some time. His book Career Renegade: How To Make a Living Doing What You Love is a must have for those of us wanting to live and work according to our own dream-map as well as by our own rules.
Recently [...]

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Get Seth Godin’s ‘Tribes’ for Frickin’ Free!

But do it the right way, OK?

For nearly ten years, I’ve been a subscriber to Terri Lonier’s Working Solo Newsletter. Terri’s focus has always been helping Solo Entrepreneurs succeed.
In today’s newsletter, Terri gave us a link to download the audiobook version of Seth Godin’s, Tribes: We Need You to Lead Us, for free [...]

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Baz Brief #14 – 7 Ways to Play a Bigger Game

What’s holding you back?

I read Dave Navarro’s blog post today about how to become a bigger player in life, business, whatever.
If you don’t know Dave, he writes two blogs, The Launch Coach and Rock Your Day.
Did I mention there’s a FREE WORKBOOK that accompanies Dave’s blog post?

Simply put, Dave suggests the following 7 steps [...]

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Baz Brief #13: Be Yourself

Being Yourself: A Wise Blogging Strategy

We all tend to think that our blog posts have to be something special. In the sense that they should teach your reader something they didn’t know or remind them of something worth recalling, I agree wholeheartedly.
But there’s another kind of post that readers also enjoy.  I call it [...]

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The Map That Most Blogs Are Missing

“I’m outside and I don’t have my keys.”
For the first time in three years, my son called me to tell me this on Tuesday.
Not bad…13 years old and he’s never lost his keys.  Technically, his keys weren’t lost and he told me as much.
“They’re on my nightstand,” he said when I asked him about their [...]

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Selling Toilets: It’s No Different Than Selling eBooks

Not into selling toilets? OK, I get that.
There’s the obligatory showroom, the painfully embarrassing demonstrations…not to mention the maintenance plans.
Then there are the accessories…toilet brushes, cleaning solutions, even knitted toilet covers!  Heck, you might even build a whole blog around toilets like the guys over at Downtown Toilet.
OK, I might be kidding a bit. But the point [...]

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Focus Buyer Attention by Removing Your Blog’s Sidebar

If You Want to Sell Something, Focus Your Buyer’s Attention!
My son Jeremy was 14 years old.  He needed shoes…badly. We walked in a Big 5 Sporting Goods store and froze in our tracks. The wall of shoes was overwhelming.  Every make and model of running shoes ever made was displayed on this running-shoe-hall-of-fame.  We walked [...]

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Online Prostitution – Should You Avoid It on Your Blog?

I’d really like your comments on this post for reasons that will become clear.

Your favorite A-List blogger recommends another A-Lister’s new product launch.

Soon, every A-List blogger is jumping on the bandwagon to promote the launch.
Each A-List blogger who helps promote the launch gets a piece of the affiliate commission pie.
It’s kind of how the blogging [...]

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Hype is to Blogging what Billy Mays is to Oxi-Clean

“Who Else Wants to Earn a Gazillion Dollars While They Sleep?”

You’ve heard offers like this, right?  I have, too.
And no, this is not a post about how to make bank while you dream.
Instead it’s the second post (consecutively) that I’ll be recommending  Marko Saric’s blog.  No, it’s not link-baiting but rather [...]

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