Not into selling toilets? OK, I get that. There’s the obligatory showroom, the painfully embarrassing demonstrations…not to mention the maintenance plans. Then there are the accessories…toilet brushes, cleaning solutions, even knitted toilet covers! Heck, you might even build a whole blog around toilets like the guys over at Downtown Toilet. OK, I might be kidding a bit. [...]
Inspire Your Own Army of Evangelists!
Category Archives: Strategy
Focus Buyer Attention by Removing Your Blog’s Sidebar
If You Want to Sell Something, Focus Your Buyer’s Attention! My son Jeremy was 14 years old. He needed shoes…badly. We walked in a Big 5 Sporting Goods store and froze in our tracks. The wall of shoes was overwhelming. Every make and model of running shoes ever made was displayed on this running-shoe-hall-of-fame. We [...]
Online Prostitution – Should You Avoid It on Your Blog?
I’d really like your comments on this post for reasons that will become clear. Your favorite A-List blogger recommends another A-Lister’s new product launch. Soon, every A-List blogger is jumping on the bandwagon to promote the launch. Each A-List blogger who helps promote the launch gets a piece of the affiliate commission pie. It’s kind [...]
Hype is to Blogging what Billy Mays is to Oxi-Clean
“Who Else Wants to Earn a Gazillion Dollars While They Sleep?” You’ve heard offers like this, right? I have, too. And no, this is not a post about how to make bank while you dream. Instead it’s the second post (consecutively) that I’ll be recommending Marko Saric’s blog. No, it’s not link-baiting but rather an [...]
Baz Brief #8 – Guarding Against WordPress Hackers
Is Your WordPress Blog In Danger of Being Hacked? Marko Saric has a other great post you need to read. Marko writes How To Make My Blog…and it’s a must subscribe. His post today is about how to guard your WordPress blog against the chances of being hacked….like Marko’s blog was! Click here to read [...]
3 Reasons Why Consulting Makes Sense for Bloggers
Consulting can bring rivers of revenue to a blog. At first glance, this strikes some bloggers as strange. I mean, bloggers blog, right? And blogging means writing. Yes… and no. Yes, the majority of a blogger’s time is spent writing. But the writing needs to come from a place of authority; a place of [...]
The Da Vinci Code’s Safe Haven Clause Applied To Consulting
A few years ago I heard a story about a blogger who yearned for greater notoriety and thousands of RSS readers. He toiled day and night and after about a year or so, his RSS readers numbered in the thousands. He was sought after by big name blogs for interviews and his days were spent [...]
3 Reasons Why Blog-Religions Succeed in Any Economy
Have your seen the headlines today? How about yesterday? What does it matter, they’re all talking about how the global recession is making it tough for everybody. It seems this downturn in the economy is affecting everyone from solo-entrepreneurs to companies as huge as AIG (don’t even get me started on that…). Some industries actually [...]
The 5 Not-So-Secret Ingredients for Thriving Blog-Religions
Religions thrive on structure. I’m not talking about rituals, though they can be important markers for a blog-religion. I’m talking about the underlying infrastructure that all religions possess; the rock foundation upon which the faithful depend. Yes, religions grok structure. Successful blogs do, too. Think about it..the structural elements (I know…I said ‘secret ingredients’ in [...]
Blog Religion Case Study- IttyBiz.com
Question: What do you get when you combine pure, unadulterated in-your-face honesty (warts and all) with some of the smartest marketing prowess in cyberspace? Answer: If you said an irreverent chick who swears like a sailor and really knows her #@!%, you’d be close. Answer: If you said a woman who’d be your best mate [...]