Category Archives: Structure

BAR Gets a Facelift via Headway

Notice anything new?
If you’re a regular reader of BAR (bless you ), you’ll notice the blog has undergone some plastic surgery. A face lift to be exact.
Of course all the same great articles and blog posts are here, but the overall appearance is somewhat more contemporary…a more youthful appearance if you will.
At [...]

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Focus Buyer Attention by Removing Your Blog’s Sidebar

If You Want to Sell Something, Focus Your Buyer’s Attention!
My son Jeremy was 14 years old.  He needed shoes…badly. We walked in a Big 5 Sporting Goods store and froze in our tracks. The wall of shoes was overwhelming.  Every make and model of running shoes ever made was displayed on this running-shoe-hall-of-fame.  We walked [...]

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3 Reasons Why Consulting Makes Sense for Bloggers

Consulting can bring rivers of revenue to a blog.  

At first glance, this strikes some bloggers as strange.  I mean, bloggers blog, right?  And blogging means writing.
Yes… and no.  Yes, the majority of a blogger’s time is spent writing. But the writing needs to come from a place of authority; a place of experience.
Consulting is [...]

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The Referrals Book – A Classic Makes a Comeback

Remember when Ford Motor Company reintroduced the classic Mustang to America? One of Ford’s best-selling models has once again become one of its most successful ideas.
Likewise, Chevrolet recently reissued an updated version of my first car, the Camaro. It has all the original lines and a very classic look.  It’s sure to become an instant [...]

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The Da Vinci Code’s Safe Haven Clause Applied To Consulting

A few years ago I heard a story about a blogger who yearned for greater notoriety and thousands of RSS readers.
He toiled day and night and after  about a year or so, his RSS readers numbered in the thousands. He was sought after by big name blogs for interviews and his days were spent making [...]

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3 Reasons Why Blog-Religions Succeed in Any Economy

Have your seen the headlines today?
How about yesterday? What does it matter, they’re all talking about how the global recession is making it tough for everybody.
It seems this downturn in the economy is affecting everyone from solo-entrepreneurs to companies as huge as AIG (don’t even get me started on that…).
Some industries actually thrive in sour [...]

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The 5 Not-So-Secret Ingredients for Thriving Blog-Religions

Religions thrive on structure.
I’m not talking about rituals, though they can be important markers for a blog-religion.

I’m talking about the underlying infrastructure that all religions possess; the rock foundation upon which the faithful depend.
Yes, religions grok structure.
Successful blogs do, too.
Think about it..the structural elements (I know…I said ’secret ingredients’ in the headline…so, we’ll [...]

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Baz Brief # 5: Got Gravatar?

Today’s Brief: ‘Why You Should Get a Free Gravatar’
Gravatars help you brand yourself and your blog.  They’re free and easy to create using the Gravatar.com site.
Get your Gravatar (FREE) today!

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Blog Religion Case Study – Entrepreneurs-Journey.com

Yaro Starak is one of the most influential bloggers out on the scene today. For a few years now, he’s been dominating the blog how-to market with his Entrepreneur’s-Journey.com site.
Yaro’s posts and thorough and loaded with gems of advice and recommendations for up and coming bloggers.  He built his business on perseverance, testing and soaking [...]

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What’s the ‘One Thing’ Behind Your Blog-Religion?

Here’s proof that you can approach anything from a religious point of view.
Jeff Lubell loves wearing jeans. He eats, sleeps and breathes denim. But not just any denim as he explains on the TrueReligionBrandJeans.com website:
“Jeffrey Lubell founded True Religion in 2002 with the intention of redefining premium denim. His vision was to make quality, American-made, [...]

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