Here’s the explanation….
Super-successful blogs are like religions.
Think abut blogs like Copyblogger, IttyBiz, ProBlogger or ZenHabits.
- There’s a leader who inspires you
- They have a holy book upon which their blog religion is based
- Rabidly loyal fans follow them and aren’t shy about referring others their way
Ordinary blogs are more like..well, department stores.
- A smattering of products and services on a shelf; you can buy if you’re interested
- There’s no clear charismatic leader or theme that ties everything together
- At best, their message is disjointed and confusing
Honestly, when was the last time a department store inspired you?
How to avoid becoming an ordinary ‘department store blog.’
If you’re interested in learning some basic principles that can transform your department store blog into a religion with zealous evangelists, consider following these two easy steps:
- Step 1: Click on the envelope icon below to subscribe to the Blog As Religion eUpdates Newsletter. When you do, I’ll send you my eBook, Blog Religion 101 – a collection of articles that serve as a resource for turning your department store blog into a Blog Religion that attracts loyal followers.
- Step 2: Read some of the Core Belief Articles (included in Blog Religion 101) to find out instantly why blogs like Entrepreneurs-Journey and Remarkablogger inspire loyal followers and repeat customers.
Hi, I’m Baz, the guy behind Blog As Religion. Thanks for stopping by BAR.
I’ve been online for years and have always been in awe of the success that reputable (the non-yellow highlighter types) online marketers and bloggers enjoy.
But rather than being envious of the success of other bloggers, I decided long ago to spend the time to understand why their sites and blogs are so successful. That’s what I’ve done here on BAR.

