Case Studies Can Generate a Flood of Referrals
Get the power of an independent case study working for your business.
How do we know so much about them? Well, we kind of wrote the book on case studies!
As I explain my book, Never Ask For Referrals…Ever!, independent case studies can generate a flood of referrals. Case studies, along with third-party testimonials, can reduce risk and foster trust.
That leads to increased sales, increased referrals and healthier bottom line.
In reality, clients want to refer business to you. Most just don’t know how. Case studies harness the power of their story as told to an independent third-party.
And as business owner, you’ve been sold a bill of goods about requesting them. It’s a negative experience for both you and your client.
Why simply asking for referrals doesn’t work
Traditional approaches to referral generation is based on scarcity economics. It’s the dogma that says business owners must approach clients and ask for referrals because it’s the only way to generate them. But in reality, this model -even though every business book published advances it- simply doesn’t work.
Asking clients for referrals can:
- embarrass your best clients
- make you appear desperate for business
- waste a tremendous amount of valuable time
Why Case Studies Do!
Independent case studies can not only generate a flood of referrals, they also foster these inherent benefits for you and your client:
- Safeguarding your client relationship – No more embarrassing moments asking for a referral.
- Increased loyalty – The Law of Reciprocation dictates your client will refer more business your way when highlighted in a case study.
- Decreased risk - the risk most new potential clients experience when considering hiring or buying from you is eliminated from the transaction making the transition from prospect to customer that much easier.
- Increased safety-zone - Client need to feel safe. Case Studies bolster this safety zone around the transaction of becoming a client or customer.
Real Case Studies
Look at these example of case studies I produced for clients.
You can download them in PDF here: Sample Case Studies
*Cost: $750
